Privacy policy

The Outfit Diary ("we," "us," or "our") operates theoutfitdairy.com (the "Site"), an outfit discovery platform that curates fashion inspiration and links to products available from third-party brands and retailers. This Privacy Policy explains what information we collect, how we use it, and the choices you have.

By using the Site, you agree to the collection and use of information as described in this policy.

1. Information We Collect

Information you provide directly

• Account information, if you sign in or register (such as your name, email address, and password or login credentials via a third-party provider).
• Items you save or favorite on the Site (e.g., your "Saved" looks).
• Any information you submit through our contact form, such as your name, email address, and message.

Information collected automatically

• Usage data, such as the pages you visit, looks you view, time spent on the Site, and links you click, including affiliate links.
• Device and browser information, such as your IP address, browser type, operating system, and general location (city/country level).
• Cookies and similar tracking technologies (see Section 4 below).

Information from third parties

• If you sign in using a third-party service (such as Google), we may receive basic profile information from that provider in accordance with your settings on their platform.
• Aggregated or anonymized analytics data from our analytics providers.

2. How We Use Your Information

We use the information we collect to:

• Operate, maintain, and improve the Site and its features (such as saved looks and personalized recommendations).
• Create and manage your account.
• Respond to inquiries submitted through our contact page.
• Understand how visitors use the Site so we can improve content, design, and performance.
• Track outbound clicks to affiliate partners for the purpose of earning commissions, as described in our Affiliate Disclosure.
• Detect, prevent, and address technical issues, fraud, or misuse of the Site.
• Comply with legal obligations.

We do not sell your personal information to third parties.

3. Affiliate Links

The Outfit Diary participates in affiliate marketing programs. Some links on the Site are affiliate links, meaning we may earn a commission if you click through and make a purchase, at no extra cost to you. When you click an affiliate link, the destination retailer or its affiliate network may collect information about your visit in accordance with their own privacy policies, which are not controlled by us. We encourage you to review the privacy policies of any third-party site you visit through our links.

4. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Keep you signed in and remember your preferences.
• Understand how visitors use the Site (analytics).
• Track affiliate link performance.

You can control or disable cookies through your browser settings. Disabling cookies may affect certain features of the Site, such as staying signed in or saving looks.

5. How We Share Your Information

We may share information with:

• Service providers who help us operate the Site (e.g., hosting, analytics, email delivery), who are bound to use your information only to provide services to us.
• Affiliate networks and retail partners, limited to click and conversion data needed to track referrals and commissions.
• Legal authorities, if required to comply with a legal obligation, protect our rights, or ensure user safety.
• A successor entity, in the event of a merger, acquisition, or sale of assets, subject to the same privacy commitments described here.

We do not share your personal information with third parties for their own independent marketing purposes without your consent.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you the Site's features, comply with legal obligations, resolve disputes, and enforce our agreements. You may request deletion of your account and associated data at any time (see Section 8).

7. Data Security

We take reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse. However, no method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

8. Your Rights and Choices

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of your account and personal information.
• Opt out of non-essential cookies and tracking.
• Object to or restrict certain processing of your information.

To exercise any of these rights, please contact us using the details in Section 10. We will respond within a reasonable timeframe and in accordance with applicable law.

9. Children's Privacy

The Site is not directed to children under 13 (or the relevant minimum age in your jurisdiction), and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your information, please reach out via our Contact page.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.